TL;DR: Apeel is a synthetic coating applied to fruits and vegetables to extend shelf life, but it can't be washed off and isn't always labeled. At Organic Fix, none of our farmers use Apeel—our produce is grown with integrity, without chemicals or lab-made coatings, so you can trust what you're feeding your family.
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The Questions Keep Coming
"Do you use Apeel on your produce?"
It's been one of the most frequent questions we've received lately, and for good reason. There's been significant discussion about this synthetic fruit coating, and customers want to know exactly what they're buying for their families.
Here's what you need to know about Apeel, and more importantly, why you don't need to worry about it when you shop with us.
What Exactly Is Apeel?
Apeel is a synthetic coating system designed to extend the shelf life of fruits and vegetables. It's not just one product, it's actually a two stage process that many people don't fully understand.
The first stage is called Invisipeel, which is applied before harvest and contains pesticidal and preservative properties. The second stage is Edipeel, applied after harvest to create a barrier against oxygen and moisture.
The combination is designed to keep produce looking fresh for longer periods, which sounds beneficial on the surface. But there are some concerning aspects that deserve attention.
The Problems With Apeel
The most troubling issue is the lack of transparency. Once Apeel is applied, it cannot be washed off, it becomes part of the produce. Yet there's often no clear labelling to inform customers that their fruit or vegetables have been treated with this synthetic coating.
This means you could be unknowingly consuming a lab made coating along with your apple or avocado, without any way to remove it or even know it's there.
For families trying to make informed choices about what they eat, this lack of labelling creates a significant problem. How can you make the best decisions for your health when you don't have complete information?
Why This Matters for Your Family
When you're choosing produce for your family, you deserve to know exactly what you're getting. Food transparency isn't just nice to have, it's essential for making choices that align with your values and health goals.
Synthetic coatings like Apeel represent a shift towards technological solutions for food preservation, rather than focusing on freshness, quality, and natural growing practices. While shelf life extension might benefit retailers and distributors, it raises questions about what we're prioritising in our food system.
The Organic Fix Difference
Here's what I can tell you with absolute confidence: none of our farmers who supply Organic Fix use Apeel on their produce.
This isn't just a policy, it's a reflection of our fundamental approach to sourcing. Our produce is grown with genuine integrity, without chemicals or laboratory made coatings. We work directly with farmers who share our commitment to natural, certified organic growing practices.
I know my farmers personally. I understand their methods, their standards, and their commitment to quality. This relationship based approach means I can confidently tell you that what you're feeding your family from our store is safe, natural, and full of life.
Supporting Transparent Agriculture
The Apeel situation highlights why supporting small, local farmers matters so much. When you buy from producers who are transparent about their growing and handling practices, you eliminate the guesswork from your food choices.
Our farmers don't need synthetic coatings to extend shelf life because they're focused on freshness and quality from the ground up. Their produce is grown to be consumed fresh, not to sit on shelves for extended periods.
This approach might mean our produce doesn't last quite as long in your fridge, but it means you're getting food that's genuinely fresh, chemical free, and free from synthetic additives.
What You Can Do
Whether you're shopping with us or elsewhere, here are some steps you can take:
Ask questions. Don't hesitate to inquire about growing practices, treatments, or coatings applied to produce. Transparent suppliers will be happy to share this information.
Support local farmers who are open about their methods. The shorter the supply chain, the more control and transparency you typically have.
Read labels carefully and stay informed about new food technologies and their labelling requirements.
It's About Trust, Not Just Shelf Life
At the end of the day, this isn't really about shelf life, it's about trust and knowing your food is real.
When you shop at Organic Fix, you're supporting a food system built on transparency, genuine relationships with farmers, and a commitment to natural practices. You're choosing produce that hasn't been altered with synthetic coatings or treated with chemicals.
Every piece of fruit, every bunch of vegetables comes from farmers who grow food the way nature intended, without shortcuts or synthetic interventions.
Stay Informed
Food technology continues to evolve, and new products like Apeel will continue to enter the market. Staying informed and asking questions helps you make choices that align with your values.
If you'd like to receive more insights about food transparency, farming practices, and what's happening in the food industry, join our newsletter community. We're committed to keeping you informed about the products you're choosing for your family.
Ready to shop with complete confidence? Visit Organic Fix in Eltham where every piece of produce is chosen for authenticity and grown without synthetic coatings. Browse our farmers' fresh selections at organicfix.com.au.